Many companies are engaged in the promotion of products and/ or brand in connection with the indicators of sales and profits. This approach is tactical. The strategic focus is to generate a loyalty effect. It does not necessarily lead to purchase, but it is an important component of creating a goodwill of the company. The article deals with the building of high loyalty level in adherence to the brand.
Branding becomes more complicated, it becomes more difficult to work with brands, to create and develop them. This process first of all depends on people, their professionalism and interest. The article presents 9 principles of effective work of the brand team.
In modern realities loyalty programs help companies to survive. The result does not take long to wait, and the benefits for the enterprise are significant. The article destroys the myth that incentive systems are an inefficient and costly activity.
The article considers the issue related to the allocation of expenses to promotion ones, and the conditions for charging income tax for the visa processing, meals, expenses of transportation, viziting events in favor of participants of promotional activities who are not employees of the organization.
The article is searching for an answer to the question, from where stereotypes about Bulgaria appear in Russia. The author comes to the conclusion that information about Bulgaria, which is distributed on the Internet and advertising brochures and booklets, is of the similar type, which, in particular, promotes the spread of stereotypes about Bulgaria in Russia.
In the article the author shares his opinion about the role of PR specialist in the company operations, the possibilities of positioning the PR specialist in the team.
The article presents the activities of the Main Directorate of the Federal Penitentiary Service of Russia in the Nizhny Novgorod region in the field of building PR relations with federal and regional media as a means of providing the information about the activities of the organization to the public.
Not anybody can write a good text, and to write a quality selling material is an impossible task for many people. The creation of a marketing article is a work for a professional who is able to show «tour de force» of literary language skills and the ability to correctly "stuff" the text with the necessary phrases, expressions and thereby create unique content that will motivate the reader to contact the company. Read this article on the secrets of writing the text that really works for you!
