Today, hotel reviews play a key role in choosing a place to stay. Reviews are an important tool for assessing a hotel’s reputation. Potential guests evaluate overall ratings and reviews before making a booking decision. Positive reviews attract new guests because they indicate a positive experience from other visitors. This increases bookings and hotel revenue. The hotel reception service is the leading link in compiling the review. It is the work of the service that shapes the guest’s idea of the hotel. Therefore, to receive positive reviews, reception service business processes must follow international hotel industry standards.
The Role of Digital Marketing Tools in Modern Business examines the impact of digital tools on the effectiveness of companies’ marketing strategies. Digital marketing tools play a key role in increasing brand awareness, increasing conversion and the overall effectiveness of marketing campaigns.
The article discusses the concepts of "youth tourism" and "student mobility". Where are their points of intersection, what target audience unites them, and the possibility of promoting youth tourism within the framework of student mobility is analyzed.
The potential of the Republic of Dagestan in terms of tourism development is enormous. The article talks about the creation of a new tourist route associated with the work of the great poet Rasul Gamzatov.
Currently, digital financial assets are a new financial instrument, the unified approach to regulation of which the countries of the world have not yet developed. As a result, many countries have developed their own approaches to the legislative regulation of digital financial assets, which can be summarized in two directions: 1) regulation of digital financial assets as securities; 2) regulation of digital financial assets as a separate new financial instrument. The second approach is used in the Russian Federation, where digital financial assets are considered as digital rights to financial transactions — issue, transfer of securities, participation in the capital of a non-public joint-stock company. The article considers the specifics of digital financial assets.
Digitalization puts forward new rules of the game, where technologies play a leading role. The article examines the development of e-commerce in Russia and the world.
The article considers aspects of the use of neural networks in business processes of formation and promotion of tourist products (excursions and tourist programs). The analysis of neural network software in the Google and Yandex search engines in Russian and English is carried out.
