Export is a constituent factor of the country's economic development. Companies' understanding of the prospects for entering foreign markets leads to scaling up of production and, accordingly, an increase in profits. State export support programs are aimed at increasing export sales and, as a result, developing the country's economy. It is necessary to have a clear understanding of the structure of exports and its components to achieve the strategic goals of companies and the state.
The article deals with the topic of improving the efficiency of searching for potential foreign partners in the preparation and implementation an export project in the company. The article presents algorithm of preliminary preparation for active search of potential partners, each stage is provided with explanations. Author gives several practical recommendations for actions at the active search stage.
Outsourcing of sales, as one of the effective tools for developing a business and entering new markets, can be compared with the sharing of professional services, i. e. the joint use of trained professionals with the necessary experience and skills to organize sales of any goods or services.
The relevance of the topic is the need to systematize and update knowledge about the formation and management of teams of the project of census of the territory for its effective implementation and obtaining objective information on the results of the project.
The defined marketing strategy is a link to system approach in product value proposition, unique selling offer, sales and service in general. The article illustrates a summary of B2B companies experience in the sequence of actions when developing a marketing strategy. Most common mistakes and 7 steps for marketing strategy development are revealed.
Competitive intelligence emerged at the same time as competition itself and the emergence of business. Today, the explosive growth of information technologies has changed the approach to data collection and analysis about your market. How can you conduct competitive intelligence by yourself or resist to similar actions from other companies? What methods do modern scouts and analysts use? We will try to answer these and other questions in this article.
It is difficult to overestimate the importance of the effective work of a marketing analyst in the achieving of a success for a company in the modern world. Thanks to his or her professional competencies and skills while working with data, it is possible to find and implement growth points for a company. The article reveals in details the professional portrait of an employee for the position of a marketing analyst, his or her hard and soft skills, as well as provides some recommendations how to unlock the potential more effectively.
During the pandemic the majority of companies and enterprises moved to distance working. For many it has become a challenge and a true examination. Since this condition turned out to be absolutely atypical for both corporate management and staff. It became clear that in the situation, where daily individual control at the workplace is no more possible, it is necessary to organize the system and clear business processes. Now self-isolation measures are gradually getting weaker and enterprises are slowly going back to a standard mode. Nevertheless expectations and marketing research testify that quite considerable part of companies is planning to seriously reconsider standard framework creating more abilities for distance working. For this reason in this article we will consider the matters related to the organization of an effective sales department with some adjustments for current situation.
The coronavirus and its associated quarantine clearly demonstrated the relevance of moving the distribution department to remote work. But how do this and not lose profit? The article deals with the author's working algorithm for creating a remote distribution department: where to start, how, when and what employees to hire, what resources to supply them for effective work, and how to control and manage the work of remote employees. This algorithm has been tested in our own company, where all sales promoters are working remotely now.
What is cross-marketing and what business goals does it help to achieve? Types of cross-marketing activities. Examples of low-budget tools for increasing the average receipt and attracting new customers. Key challenges to look out for.
During crisis and post-crisis periods many companies in different industries meet significant drop in demand for their goods and services, so their sales volumes are falling. In these conditions it is especially important to attract new customers on a system basis. Contextual advertising is a tool enabling companies to control the incoming flow of customers even in the face of sharp market fluctuations.
Gamification is a technology that came to big marketing from the IT industry (specifically the development of computer games), and has successfully established itself in the field of marketing. Gamification is used to attract audiences and engage with a product through a series game mechanics that reduce the cost of customer acquisition, increase brand awareness and get large native reach with minimal investment in traffic and advertising.
