This article examines human resource management in the face of internal and external economic challenges. It demonstrates that economic modernization encompasses the pursuit of renewal, the elimination of backwardness, and the achievement of a modern level of development comparable to that of advanced countries. Modernization inevitably results in sustainable growth in the well-being of citizens and the country's prosperity. Integration into the global economy is also necessary, which determines the structure of the country's economy as it moves toward innovative development, and, as a related phenomenon, the use of science as a factor of production.

This article examines the specifics of contemporary socioeconomic development associated with integration processes occurring not only at the global but also regional levels. It concludes that it is important to pool the innovative potential of countries and synchronize scientific and technological activities within the EAEU. It is shown that the level of development of science and technology determines the potential for economic growth and competitiveness of countries, ensuring national security, and fully integrating into the global economy. The positions of EAEU countries in the Global Innovation Index (GII) ranking are presented.

The problems and prospects of the development of personnel electronic document management in domestic business entities are analyzed. It is shown that when introducing technical and software tools, managers currently focus on domestic equipment and software, new generation communication systems, quantum encryption technologies, data processing and analysis algorithms based on the use of artificial intelligence. The organization's procedures and rules of operation are generally derived from the state regulation system in this area. The authors argue that it is also necessary to implement modern technologies, including artificial intelligence (AI), in management processes, as its application contributes significantly to reducing labor costs and minimizing human error.

This article considers the role of personalized advertising approach and potential risks associated with targeting vulnerable groups such as children, elderly people, and individuals with special needs. Special emphasis is placed on studying the impact of targeted advertising from ethical and legal perspectives. Key issues arising during targeted advertising campaigns for each group are identified, and the recommendations aimed at improving their business effectiveness while safeguarding consumer privacy are presented. The importance of ensuring safe implementation of marketing strategies through comprehensive measures countering unethical practices is highlighted throughout the work.

This article analyzes the concepts of "leisure" and "leisure culture," and their historical evolution. It explores the role of culture in military personnel's leisure activities. The paper identifies the key areas of cultural and leisure activities for shaping and developing a leisure culture for military personnel. Practical recommendations for developing cultural leisure activities are offered.

Based on poems written by poets living in the same region between the 1950s and 1990s, the study explores how a common cultural code is projected onto local poetic texts. Analysis of regional poetic communities demonstrates how symbols of the era were utilized and state ideology was integrated, providing fertile ground for further research. It is shown that in the twenty-first century, transmission of the cultural code has become one of the foundational models of interaction among different generations. Political or social transformations within society lead to the emergence of new semantic constructs, enabling conveyance of the poetico-philosophical essence of an epoch through symbols, myths, and even simulacra.

The article demonstrates that the information society has a polyhierarchical structure, where the information agenda and public opinion are shaped by a variety of actors, including opinion leaders. It is postulated that in previous types of society, social relations were characterized by vertical dependencies, and the main groups — estates or classes — formed a hierarchical structure, where the source of power was the top of this social vertical. In the information society, these connections become horizontal.

In this paper, we examine the challenges posed by “ordinary economic activity” as a criterion (qualifying feature) for major transactions. The author points out that due to the evaluative nature of this characteristic, its practical application in any given situation is inherently complex, requiring courts to conduct a detailed analysis of the company's economic activities over extended periods. Additionally, attention is drawn to flawed legislative formulations which treat significant deals as accomplished facts, despite the fact that all consequences exceeding ordinary economic activity should be regarded not as realized but rather as anticipated.

This article analyzes the role, objectives, and tools of Internet marketing for promoting Russian higher educational institutions in the education market. It demonstrates that higher education and higher educational institutions in Russia are traditionally perceived as particular historical legacy of the USSR. Indeed, when discussing universities, it can be argued that the history of most of them dates back decades. However, it is impossible to view the education sector as a market that emerged in the early 1990s. This article analyzes modern approaches to the educational services market.