The article discusses the use of event marketing tools for product promotion and identifies the main advantages of this approach. The authors turn to the electrotechnical sector, since today it is one of the most dynamically developing segments of the industry, where competition is becoming increasingly intense. In order to successfully promote products in this industry, it is necessary to use effective marketing tools that can attract the attention of the target audience.

Paraphrasing Martin Heidegger, who repeatedly stated that “we are still not thinking”, it can be said that we still do not understand Gogol well. The article contains a reconstruction of the creative image of N.V. Gogol, which acts as a methodological basis for analyzing the personality of a writer or scientist. A hermeneutical analysis of the ideas in the book by Aleksey Davydov, published on the occasion of the anniversary of the great Russian writer, as well as the work “Gogol’s Disease” by the famous Russian psychiatrist and writer V.F. Chizh, which appeared at the very beginning of the twentieth century, is presented. A. Davydov’s book “The Soul of Gogol” seems to be directly aimed against the psychiatric understanding of the tragedy of our great writer. Davydov does not deny Gogol’s mental illness, but considers it secondary, derived from another deeper cause, which is of a purely social, or rather sociocultural nature. This reason is sociocultural contradictions (sociocultural split), which the writer could not overcome within himself.

The article is dedicated to Nikolai Roslavets, one of the brightest and most advanced representatives of the Association of Contemporary Music of the 1920s. This August marks the 80th anniversary of his death. The paper examines the compositional principles of his synth chord technique from the perspective of anticipating the main trends in the music of the twentieth century, as well as evaluates his system of sound organization against a broad historical and evolutionary background. The author does not limit herself to purely technical analysis, but also touches on aesthetic aspects. At the end of the article, the late period of Roslavets’s work is examined, where it may seem that he turns back to romanticism, which in essence is moving forward, to the future. The materials of the article can be used in the educational process within the disciplines “Cultural Studies”, “Music Theory”, “History of Musical Culture”, and “Fundamentals of Musical Composition”.

An expert in the field of oceanology and cartography tells about a unique methodology that can significantly advance the development of the strategic transport corridor. According to Rosatom forecasts, as early as 2030, cargo turnover along the Northern Sea Route could reach 193 million tons, and in 2035 — 220 million tons. To solve these tasks, it is essential to find solutions to the issues of safe and efficient navigation and increase the permeability of the key transport route. One of the promising proposals for the development of the global transport corridor was created by Anna Ananeva, an expert in the field of oceanology and cartography and a reviewer of the international multidisciplinary journal “Current Research”. Her development increases the safety of cargo transportation and can save significant funds for transport companies. The study that is important for the development of the country is presented in the material, which is of interest in the framework of training in the areas of “Navigation”, “Water Transport Management and Hydrographic Navigation Support”, and “Waterways, Ports, and Hydro-Technical Utilities” at higher educational institutions

The article shows that the origins of patriotism go back to ancient times, becoming especially evident during the emergence of statehood. Initially, each nation put its own specific content into this concept, which largely depended on the conditions of socio-political development. The term “patriotism” carries a certain semantic load, most often defined in general terms as love for the Motherland, Fatherland, and people. The author examines the opportunities for developing and maintaining a sense of patriotism that are associated with holding large-scale holidays. The materials can be useful in the training of specialists in all majors and can be used at the university as part of awareness-raising work.

When we speak about values and needs, it becomes important to determine the content of these concepts and their specificity, in contrast to others that are semantically similar. H. Rickert, one of the founders of the theory of value, distinguished the first from the latter, saying that values, unlike evaluation, do not correlate with benefit and are not “sensible things”. The specificity of value can be formulated through the explanation “this item is dear to me”, while evaluations can be formulated through the explanation “this item is useful to me”. According to the neo-Kantians, values objectively exist within the boundaries of culture, in contrast to evaluation, which can be subjective and individual for each person. The article shows that the position of the neo-Kantians, in a certain sense, became the basis for further research into this issue. The author examines the approaches of various researchers to the concepts of value and evaluation, revealing their specifics

The article discusses a fairly new effective marketing strategy. In current market conditions, such a strategy is content marketing, which is part of the process of achieving the company’s marketing goals. Content marketing is a way of exchanging information about a company or projects while creating a positive image of the company and management for effective interaction with potential clients.