The review article examines examples of promoting brands of northern tourist territories, both foreign and Russian destinations.

Today, the hotel industry is considered one of the most promising and fast-growing industries, generating huge incomes worldwide. The hotel sector, which is part of the tourism industry, has great potential for the Russian market. Every year, the number of hotels and motels increases both within the country and abroad. The hotel industry is a powerful system of the economy of a region or tourist center, playing an important role in the tourism economy. In the conditions of market competition, hotel enterprises must provide high quality services to meet the needs of the population and at the same time make a profit. To achieve this goal, it is necessary to correctly apply marketing, advertising and PR strategies. The article analyzes Russian and foreign experience in the field of promoting hotel enterprises.

In the modern world, where the hospitality industry is constantly evolving, the art of providing quality service to VIP guests has become the main factor of success. The article analyzes the role of VIP guests and the specifics of working with them in the hotel business.

The importance of studying the issues of HR management development strategy for the formation of competitive potential is obvious, since the human factor determines the success of the implementation of management decisions and the quality of service in the hotel business. The article examines the peculiarity of HR management and its direct dependence on external factors, such as exchange rate volatility and state economic policy, seasonal occupancy of the hotel room stock and variability of consumer demand, etc.

The problems of environmental stability and nature protection in the modern world are becoming increasingly important. In this aspect, an important tool is environmental management, or known as "eco-management", which plays the role of the most important factor in achieving sustainable development of enterprises, the desire to minimize negative consequences for nature. The article analyzes the use of eco-management in the hotel industry.

The development of the infrastructure potential is not only one of the main factors in the formation of competitive advantages, increasing public welfare and quality of life, but also occupies a key place in the concept of sustainable economy. However, the issue of implementing large infrastructure projects is very difficult, especially in the context of fiscal restrictions in developing countries. In this regard, the question of using the public-private partnership mechanism to solve national strategic issues has acquired particular importance. The considered experience of Peru has proven the feasibility of using this format for implementing capital-intensive infrastructure projects.