The article is devoted to methods of increasing the profitability of the hotel. The main attention is paid to the consideration of events as a tool to increase the profitability of the hotel. The issue of logistics in the hotel during the events was considered. The authors conducted a study that identified the most popular and demanded events held in hotels today, provided information on the features of these events, and also noted the most promising direction, developing which the hotel is likely to increase its income.
Currently, the provision of hotel services is a rapidly developing and promising segment of the service sector, in which competition is growing rapidly. When providing a service, the manufacturer has two goals: to satisfy the needs of the consumer and to maximize profits. In the hospitality industry, it is no longer possible to achieve any of these goals without innovation or innovation. The article discusses the types of innovations and, in particular, the creation of smart hotels.
The most important category of a market economy is production costs. They represent payment for the acquired factors of production and are reflected in the cost of products and services. That is why, in the study of cost planning of hotel services and its improvement, the basis is the cost structure of a hotel enterprise. The article deals with the optimization of the cost of a hotel product.
Today, one of the tasks of state and regional structures is to create a competitive image of the North Caucasus Federal District, the cultural space of which is segmented into the traditional type of North Caucasian culture and the Islamic, Russian national, "Soviet" and modern mass Western culture that is close to its value system. Dagestan occupies a special place in this "cultural cage", which has more than 6 thousand cultural heritage sites and occupies a leading position in the number of traditional centers of folk arts and crafts — NHPs, are the main object of study. Due to historical and geographical conditions, such unique directions as, for example, the center of carpet weaving Tabasaran, jewelry— Kubachi, pottery — Balkhar, inlays on wood — Untsukul, whose products are in great demand, have been developed. The task of the republic and the Russian Federation is that the products of the "country" of national craftsmanship should become its hallmark — the brand.
European immigration as a whole has become a factor that seriously affects not only the internal socio-political and socio-economic climate in countries, but also undermines the unity and stability of European communities. The challenges of modern migration threaten the national identity of countries. The relevance of issues related to labor tourism has been steadily increasing in recent years.
The United Arab Emirates and Kuwait are among the richest and most successful Arab countries, where the oil sector plays an important role and provides a high standard of living for the population. In addition, these countries are very successful in developing tourism.
