The coronavirus that affected the entire world economy caused a global economic crisis, which led not only to significant losses — a reduction in GDP, an increase in unemployment, and a decrease in population incomes, but also revealed new opportunities for economic development. Thus, the coronavirus epidemic, which led to the widespread introduction of self-isolation, accelerated the process of digitalization of the world and domestic economy. One of the areas of digitalization will be discussed in this article.
The study aims to develop a comprehensive methodology for assessing the economic efficiency of floral retail enterprises, taking into account the sector’s specific characteristics such as high volatility of demand, product perishability, and heterogeneous cost structure. The hypothesis suggests that the use of an integrated system of financial, structural, sustainability-related, and marketing indicators significantly improves the accuracy of business performance evaluation and the quality of managerial decisions. The methodology incorporates normalization of key metrics, calculation of an integral efficiency index, and scenario analysis. Approbation across several business formats demonstrated a 12–18% reduction in write-offs, a 15–28% increase in financial safety margin, and a 25-40% growth in the integral efficiency index. The practical significance lies in enabling entrepreneurs to quickly identify operational bottlenecks and adopt more resilient business models.
The automated information and settlement system E2B is the first Russian aggregator of supply and demand in the retail electricity markets, organizing direct interaction between producers and consumers. Е2В is designed to work in retail markets in the Russian Federation and allows producers and consumers of electrical energy to independently make transactions for its purchase and sale. Thus, consumers purchase electricity directly from producers and receive the most interesting proposals for cost, while generation, improving its financial position, acquires points of growth and expansion.
