Regarding benefits of outsourced marketing department for small companies: the pros and cons of working with outsourced specialists, why this type of cooperation might seem frightening. How does outsourced marketing department actually work? The practice of organizing a marketing department in the company staff.
Тhe modern Russian market is still in a state of formation of corporate social responsibility as the main marketing strategy of business. Investing in the social prosperity of the company, in particular, and society in general, involves a number of tasks. In the coronavirus and post-coronavirus era, social responsibility of companies is becoming a fundamental vector of development.
Marketing research as a business solution is an upward trend among Russian entrepreneurs. In the last decade only large and average businesses were focused on research. In 2020 even small companies hire agencies to make marketing researches. The number of agencies that are ready to provide such services is growing respectively. How to navigate this market? When a business doesn»t need to hire an agency? What to look for? We will talk about this and more things in the following article.
The article is devoted to a new direction in SMM and marketing, which is actively developing in the Wake of quarantine and its consequences. The concept of archetypes, their influence and application in marketing. Examples of practical application of this approach in marketing.
