One of the tasks of a modern employer is to become a socially responsible company not only to partners, competitors, and the state but also to the employees. The company tries to offer a compensation package, including both fair wages, other benefits and incentives in addition to performing job duties on the part of the employee [1, P. 29]. Increasingly, employers are trying to develop an effective compensation package structure for their employees. Moreover, the typical set of benefits offered to prospective employees is virtually unchanged - every second job ad in the labour market contains a mention of the availability of a compensation package.
Therefore, to be able to compete with similar offerings on the market, it is necessary to constantly analyze and improve the composition of the compensation package for the employees of your organization, who are already used to the typical set of benefits and consider it already mandatory.
Just as quickly as an employee gets used to material incentives, he/she can also get used to the intangible benefits offered to him/her. Therefore, the main potential for the development of the company is a constant analysis of trends in the labour market and among the employees, to improve in time the conditions offered to them against the background of competing companies.
The concept of "social package" is not legally defined and refers to corporate practice. Nevertheless, this concept is widely used by employers and employees in the process of labour activity, as it defines and characterizes its most important part - the system of motivation and incentives for employees.
Specialists often use the term "compensation package," which includes the variable and base parts of an employee's salary, performance-based bonuses, and various benefits. Currently, there is no unambiguous approach to defining the difference between the concepts of "compensation package" and "social package. Some authors define the concept of compensation in a broad sense as the income of the employee as a whole. In that case, the term "social package" is included in the compensation package. Other researchers, who view the compensation package in a narrow sense, define it as a set of benefits and payments from the employer to the employee, provided voluntarily as a commitment to employees.