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УДК: 004.5:504 DOI:10.33920/pol-01-2009-06

Possibilities of using usability testing for scientific research in assessing user satisfaction with the activities of environmental digital platforms

Polina Olegovna Ermolaeva PhD Candidate in Sociology, associate professor of the Department of Sociology, Kazan (Volga region) Federal University, leading employee of the CAER of the RT Academy of Sciences, Russia, Kazan, 1–31 Zinina str., 420067, Tel. 79172697302, polina.ermolaeva@gmail.com
Olga Aleksandrovna Basheva PhD Candidate in Sociology, research associate, Kazan (Volga region) Federal University, research associate of the Federal Research Sociological Center of the RAS, Russia, Moscow region, Reutov, Kalinina str. 3, apt. 12, 143964 Tel. 89150146653, OlgaAUsacheva@yandex.ru
Yulia Vyacheslavovna Ermolaeva research associate, Kazan (Volga region) Federal University research associate of the Federal Research Sociological Center of the RAS, Russia, Moscow, General Kuznetsov str., 26, bld. 1., apt. 207, 109431, Tel. 89191009651, e-mail: mistelfrayard@mail.ru

This article is aimed at demonstrating the possibilities of using the usability testing method in the framework of research to determine the features of the new forms of digital urban participation by Russians in solving social and environmental problems and conflicts. In particular, the authors investigated the effectiveness of environmental online platforms in the UX research methodology through usability testing of these sites from the perspective of their users. The results of testing showed that both the functionality of these platforms to involve the population in environmental practices and technical limitations prevent users from putting environmental initiatives into practice. The data obtained in the framework of the UX study will allow us to compare the perception of users of online platforms with the conceptual vision of their developers to identify potential biases in the perception of these products by their ideologues and users in order to minimize these gaps. In terms of the increase of scientific knowledge, this study will allow to assess the effectiveness of the use of information and communica tion technologies (ICTs) for digital eco-activists in comparison with traditional (offline) forms of urban participation, to analyze the new strategies and forms of digital participation, and to identify the main advantages and disadvantages of ICTs in minimizing socio-environmental problems and conflicts in the tradition of M. Castells, digital environmental humanities

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Usability-study is a research method aimed at analyzing the usability of a technical product (usually an interface) for the purposes of its users [9]. This research is aimed at assessing three principal metrics: efficiency, productivity, and user satisfaction with the product. As an integral part of the UX research methodology, the present method allows taking a look at the product from the users’ point of view and understanding whether it meets their expectations.

Almost any assessment process of these parameters includes collecting and processing data on the interaction with users, their analysis, and interpretation of the findings on which recommendations on improving the product are made [1]. Testing takes place in laboratories, where participants are selected to be as similar as possible and given specially designed realistic tasks. The main postulate is as follows: «The focus should be on what user does, not what he or she says» [8]. To find the most gross mistakes in the product, only 5 people are enough, and later the analysis can be supplemented with additional testing.

There is great variability in the methods of conducting a usability-study depending on the purpose of the study as well as opportunities for participation of users and researchers. Depending on the researcher’s participation they can be divided into moderated (the moderator gives tasks and monitors the testing process) and unmoderated (the researcher collects data indirectly and does not participate in the testing process). Depending on the users’ engagement the testing can be in-person (both the respondent and the researcher are in the same room, usually in a specialized laboratory) or extra-mural (the respondent participates in the study from home or their workplace). Depending on the purpose of the usabilitystudy it can be exploratory (conducted at the product development stage), preliminary (conducted at the finished product stage to evaluate the performance of its main parameters), and comparative (conducted to compare new and old versions or two competing products). usability-study includes card sorting, professional evaluation, polling, heuristics study, self-reporting protocols, A/B testing, eye pupil tracking, reviews, tree view testing, and so on [7].

Для Цитирования:
Polina Olegovna Ermolaeva, Olga Aleksandrovna Basheva, Yulia Vyacheslavovna Ermolaeva, Possibilities of using usability testing for scientific research in assessing user satisfaction with the activities of environmental digital platforms. Социальная политика и социальное партнерство. 2020;9.
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