Article received 18.06.2024.
Texture serves as a fundamental element of graphic design, enhancing visual appeal and tactile engagement. Integrating textures into design projects adds depth, dimensionality, and sensory richness, fostering emotional connections and enhancing user experience. This article explores the role of conveying texture and tactile sensations in graphic design, examining techniques and methodologies for creating textures that resonate with audiences.
Research shows that textures have a significant psychological impact on human perception, emotion, and behavior. Texture, which is considered a shell of nature and existence, is one of these sources of inspiration [1, р. 10]. Textures can evoke different sensations such as roughness, smoothness, softness or hardness, which in turn evoke corresponding emotional responses. Understanding these psychological associations is essential for graphic designers to effectively communicate the intended message and elicit the desired emotional response from the audience.
In traditional art, the study of light and shadow is important, based on the techniques of grayscale and texture [2, p. 119].
The introduction of halftones into a design project leads to an increase in the tactile-visual attention of the viewer, evoking a direct association with the past (Pic. 1). Halftone is a technique that creates a gradation of tone using dots.
Different variations of hatching and filling solve certain problems (Table). A high density of dots in the image makes it darker and can also be used to emphasize the boundary of the drawing. Overlaying texture with different concentrations of dots makes the final image more three-dimensional and multifaceted.
Because digital products are spatially and tactilely limited, textures can be used to create the illusion of depth and volume. Overlaying a paper texture creates volume through the presence of folds, wrinkles, and roughness (Pic. 2).