The article examines the impact of the COVID-19 coronavirus infection and the subsequent economic and social crises on the acceleration of business digitalization and the need to adapt the system of intangible motivation and stimulation of the organization’s personnel to the existing realities. The importance of ensuring a favorable socio-psychological climate in the company, psychological comfort of employees in the workplace, personalization and actualization of the used intangible motivation tools is reflected. The options for improving the use of the most common methods of intangible motivation are proposed. The relevance of this topic is due to the increasing share of using various methods of intangible motivation in most companies, regardless of geographical location, company size, number of employees, industry, its financial position in the market and other factors that provide an advantage over competitors and other stakeholders.
The article deals with the transformation of work organization options at enterprises in the context of digital environment and the spread of the COVID-19 pandemic. The influence of digitalization and automation on the organization of the labor process in the company is analyzed; the advantages of using the joint work of robotic technology and humans are outlined. The changes in the system of labor relations between the manager and the subordinate are revealed; a new economic model of employment, i.e. gig economy, is considered. The advantages and disadvantages of using remote methods of work for the customer and the contractor are given. The influence of the COVID-19 virus, which served as a catalyst for the emergence of new forms of labor organization, is paid special attention to. The practical significance of the work lies in the analysis of the organization of the workflow by Google during the pandemic and the study of digital solutions implemented in the work of the advanced Russian holding SIBUR
The article discusses the reasons and goals of implementing employee health and well-being management programs in organizations, as well as describes the main trends in the implementation of the well-being concept by employers in order to motivate employees.
This article reflects the problem of employee burnout and ways to solve it. Special emphasis is placed on the need to use techniques to combat burnout of employees.
In the modern world, one of the most important criteria for assessing the success and effectiveness of entrepreneurial activity is the amount of profit and the level of profitability. High income is the main interest of the owner and the ultimate goal of the business. The process of profit formation is quite complex, since the amount of profit is influenced by many factors. Profit and profitability depend on production, marketing, investment and financial activities; this is due to the fact that these indicators affect all aspects of economic activity. However, without competent management and a team of specialists, the business cannot develop independently. Only an experienced manager will be able to achieve high performance and promote the company to a new level.
This article is devoted to the creation of consumer value. The methods of analyzing the organization’s activities, such as the PESTEL analysis and Porter’s 5 competitive forces, are discussed. The target audience of the company has also been determined; the company’s communication methods and distribution policy have been identified. In addition, the measures aimed at improving the effectiveness of the organization’s activities are proposed.
The purpose of the study is to investigate the effectiveness of using business process reengineering. The article outlines the theoretical foundations and practical methods of using the business process reengineering mechanism, which allows organizations to fundamentally rethink how they do their work in order to improve customer service, reduce operating costs and ultimately increase profits. In addition, the process of reengineering is considered on the example of the merger of two telecommunications companies.
The article analyzes the impact of the macro environment on the company’s activities and identifies the strengths and weaknesses of the organization, as well as the prospects for its development.
The article discusses approaches to understanding engagement and ways to measure it. The results of a study of the engagement of employees of the Department of Recruitment and Adaptation for FMCG companies using the Gallup Q12 survey as an example are presented. The content characteristics of the sphere and the factors of engagement are described.
The article deals with important issues of management psychology and the specifics of using socio-psychological methods in the management of an organization.
The article considers the problems and specifics of managerial activity in the organization, analyzes the directions of application of managers’ psychological competencies in the framework of labor stimulation and employee motivation management, as well as presents the main schools of management.
The article analyzes the impact of COVID-19, the subsequent economic and social crisis on the acceleration of digitalization of business and the need to adapt systems of non-material motivation and incentives to the existing realities. The article reflects the importance of ensuring a favourable socio-psychological climate in the company, the psychological comfort of employees in the workplace, personalization and actualization of non-material motivation tools. Options for improving the use of the most common methods of non-material motivation are proposed. The relevance of this topic is due to the increasing use of various methods of non-material motivation in most companies, regardless of geographic location, company size, number of employees, industry, its financial position in the market and other factors that provide an advantage over competitors and other interested parties.
